How To Build A Culture That Does Not Exist Yet
There are something that many do not tell you when you lanzás to create something:
The culture that soñás, does not yet exist.
You won't find it on Pinterest, or trends, or references.
Because it is waiting to be built through it.
And that can be as exciting as it is terrifying.
The future is not predicted. Is designed.
We are used to adapt to what there is. To continue formats, structures, business models, business or communication that is already tested to work.
But the creative who leave their mark are the ones that decide to be the architects of tomorrow.
Those who understand that their role is not to repeat, but reveal what that is yet to be seen.
And that requires a faith almost absurdbecause you're building on a land that no one else pisa yet.
“The world is waiting for someone to create what has not yet been created. Why don't you?”
Imagine what other aren't even asking
The designers of the morning to not only solve problems, formulate new questions.
Questions that trigger conversations.
Questions that confront systems obsolete.
Questions that open up new paths, to think, to feel, to live.
You're not just making things look pretty.
You're for cause a reaction. To model a belief. To expand a language.
Created with a hand in the sky and the other on the earth
There is No creativity that will transform if you don't have root.
And there is also no impact if you do not have action.
Therefore, the true cultural design is born of a conviction eternal, which comes in handy.
It does not remain in the conceptual, low to the ground.
Takes shape. It becomes structure. It becomes proposal. It becomes habit. It becomes a message.
And that is the true creative power:
create something that becomes culture.
The world does not need more beautiful things, need new realities
Maybe what you're making it seem simple: a logo, a video, an app, an experience.
But if you are connected to your purpose...
you're modeling a reality that does not exist.
And that is culture.
A culture where the beauty, value, and purpose are not negotiated.
A culture where the design is not a luxury, but language.
“Culture is what happens when no one is watching... but they all repeat it.”
Designers of tomorrow, this is for you:
Keep dreaming, as if the impossible was possible.
Continue to create as if someone was waiting for you.
Continue working on the invisible, knowing that sooner or later you are going to see.
Not because the world will understand now.
But because you need it... even if you still do not know.
