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See before creating: the true origin of the new.

“Not that there's a lack of inspiration. Is that we don't know to look.”

All we talk about creativity as if it were a secret source of great ideas. As if the more creative they were the ones who can invent new worlds out of nothing. But, what if creativity were to have ideas, but of something much simpler... and more profound?

The real creativity begins when we learn to see.
Yes, see.
Don't look. Not imagine. See.

See with the senses awake. See with the heart, sharp. See with purpose.
Because most do not have problems of creativity, has problems of perception. Focus. Sensitivity.

The creativity doesn't live in the idea, it lives in the eyes

Anyone can have ideas. The networks are full of people with ideas. But very few people have the ability to see the value in everyday life, in the imperfect, in that nobody is watching. And there is the true source of creativity.

Creativity is a direct result of the attention.
When afinas your ability to observe, it becomes all creative material:

  • An uncomfortable silence.
  • A phrase of your grandmother.
  • A crack in the wall.
  • A conversation that hurts.
  • A verse that you never understood till today.

The great artists are not the ones who think of more, but those who look better.
See connections. See symbols. See hidden messages in the ordinary.

The creative eye is trained

The problem is that we have been training the eye to compete, to compare, to seek validation... not to see the world with curiosity or depth.

But you can reverse that.
You can learn to see it from another angle.
You can ask questions such as:

  • What are you telling me this that no-one is listening?
  • What pattern is repeated here?
  • What beauty is hidden in the broken?
  • What does this mean beyond the obvious?

And suddenly, something lights up.
An image.
An idea.
A solution.
One direction.

“The lamp of the body is the eye. If your eye is healthy, your whole body will be full of light.”

Creativity = Discernment

To discern is to see beyond. And that is all you need to create different things.
Discernment is the basis for any design, message, or project with impact.
Because the creative with discernment does not focus on doing what is in fashion, but in doing what he has sense.

You don't need more courses. You don't need more references.
You just need to see.
Of truth.

And when you learn to see, the world becomes a canvas infinity.

If you feel that you lack creativity...

Probably what you're missing is connection.
Connection with the invisible.
With what is essential.
With what God is doing behind the obvious.

There is spring ideas that are worth it.
And there is where it all begins a project with a purpose.

Unda Jesus
Unda Jesus
Founder of BeTheAnswer, working with entrepreneurs and leaders who want to create something that transcends.

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